about nfi

NFI Consumer Products
4525 Camp Ground Road
Fayetteville, North Carolina 28314
Phone: 800-432-9334 (Toll Free)

Fayetteville, North Carolina -- Nutrition & Fitness, Inc. (dba NFI Consumer Products) is an innovative consumer products company that manufactures, markets, and distributes several brands of nutritional supplements in the Health and Beauty Care Category. With a broad range of products that encompass Pain Relief, Weight Loss, Joint and Bone Care, Skin Care, Cold and Sinus, Energy, Antioxidants, and Sleep, NFI Consumer Products continues to develop and release national name brands that are distributed throughout the United States, primarily through mass merchandise retailers, supermarkets and mass drug stores. The company currently distributes product lines through more than 75 retailers representing over 35,000 retail outlets.

The story of NFI Consumer Products epitomizes the quintessential entrepreneur’s dream – building an exceptional and thriving company using little more than passion, ingenuity and dedication. With no venture capital money or investors backing him, Richard Guy went from selling nutritional supplements out of his parents’ garage to presiding over a $35 million enterprise. Originally calling his new venture Nutra Sport, Richard teamed with his sister Betsy to capitalize on fast-emerging trends in the health and fitness industry and quickly introduced quality, innovative products at just the right juncture. Richard and Betsy were joined by Larry Chriscoe in 1998 as company President and CEO and the business experienced exponential growth benefiting from Larry’s business acumen in the retail industry.

NFI’s focus has evolved from researching, developing and marketing a broad array of pain, diet and mineral products to the management of its portfolio of quality over-the-counter (“OTC”) consumer brands. Our flagship pain relief product, Blue-Emu®, is a unique emu oil cream formulation used by thousands of people in America as a pain relieving alternative to aspirin. NFI offers Barefoot Coral Calcium CompleteTM as an all natural alternative to today’s calcium supplements and multivitamins. Transdermis TM Scar Therapy is an exceptional all natural pharmaceutical grade emu oil alternative to current non-productive or low compliance scar therapy products. Our latest brand addition, Resvinatrol Complete TM is the red wine alternative that offers consumers a combination of powerful heart healthy and immune system boosting antioxidants without the alcohol. Other brands in NFI’s product stable include Fat Solutions TM, Metabolose TM, Performaflex TM, Block & Bind®, Brazilian Body Diet and Energy ShotTM, Ume Skin Care TM, Restrictical TM, 8 Hour Sleep TM, HoodiaMax TM Plus, Code Red IGNITE TM, QuickTrim TM , Brazilian Body Diet and Energy Shot TM, HerbaLeane TM, EnergyFIZZ TM, DietFIZZ TM, Barefoot Super D3 TM, SinuFREE TM, and Aller-G-Free TM.

NFI is a privately held company and was founded in North Carolina in 1988. The company is owned by Richard Guy, Larry Chriscoe, and Betsy Horner. It is headquartered in Fayetteville, North Carolina. The company’s first official site was a 20 x 20 foot garage and the Commissary at Ft. Bragg its single point of distribution. But Richard’s market-demand strategy generated rapid growth that took NFI from the garage into a 400, then 1,200, then 6,000 sq. ft. facility that included a 3,000 sq. ft. on-site warehouse. The company soon had to lease an additional 10,000 sq. ft. warehouse to meet continuing growth demands. The most recent upgrade occurred in 2002 when NFI purchased the company’s current 52,000 sq. ft. facility that offers 27,000 sq. ft. of warehouse space with five loading docks, 13,000 sq. ft. of office space and another 12,000 sq. ft. of rental property.

NFI believes in the importance of being a corporate citizen. The NFI Charitable Fund reflects NFI’s longstanding commitment to giving back to the community. The NFI Charitable Fund provides donations to charities and events on the local, state and national levels through giving of both time and money..