NFI Consumer Products is an innovative consumer products company that manufactures, markets, and distributes several brands of nutritional supplements in the Health and Beauty Care Category that are distributed throughout the United States, primarily through mass merchandise retailers, supermarkets and mass drug stores. The company currently distributes product lines through more than 75 retailers representing over 35,000 retail outlets. 

NFI is a privately held company and was founded in North Carolina in 1988. The company is owned by Richard Guy, Larry Chriscoe, and Betsy Horner. It is headquartered in Fayetteville, North Carolina.   The story of NFI Consumer Products epitomizes the quintessential entrepreneur’s dream – building an exceptional and thriving company using little more than passion, ingenuity and dedication. With no venture capital money or investors backing him, Richard Guy went from selling nutritional supplements out of his parents’ garage to presiding over a multi-million dollar enterprise. Originally calling his new venture Nutra Sport, Richard teamed with his sister Betsy to capitalize on fast-emerging trends in the health and fitness industry and quickly introduced quality, innovative products at just the right juncture. Richard and Betsy were joined by Larry Chriscoe in 1998 as company President and CEO and the business experienced exponential growth benefiting from Larry’s business acumen in the retail industry.

Our flagship pain relief product, Blue-Emu, is a unique emu oil cream formulation used by thousands of people in America as a pain relieving alternative to aspirin. NFI offers Barefoot Coral Calcium Complete as an all natural alternative to today’s calcium supplements and multivitamins. Acai Trim is another cutting edge brand that combines Açai with Green Tea in one supercharged weight loss and energy boosting formula.  Resvinatrol Complete is the red wine alternative that offers consumers a combination of powerful heart healthy and immune system boosting antioxidants without the alcohol. Additionally NFI Consumer Products provides exclusive brands for companies as well as wide array of brands online.

NFI Consumer Products - 4525 Campground Rd - Fayetteville, NC 28314 - 800.432.9334